Rep My DNA is a cultural pride clothing brand. Our mission is to promote confidence in individual’s heritage. We believe that it is important to embrace one’s cultural beliefs, customs, and traditions to truly understand who they are and where they came from.
Respect for people - Rep My DNA believes that it is important to foster a culture of mutual respect for all. We believe that once you look past racial, ethnic, and religious differences you learn that we as people have more in common than we do different.
Artistry & Creativity - Rep My DNA promises to keep and promote a spirit of creativity and artistry in all our designs. We define creativity as the act of creating something new that has value to people.
Community - Rep My DNA believes that, united we stand and divide we will fall. Therefore, we will always aspire to connect with the community with the intentions to promote unity while appreciating what makes us unique.